How to effectively source creative talent

So you’re looking for creatives huh? Finding creative contractors is a challenge for many businesses. After all, not every hipster at your local coffee shop is qualified to produce world-class content that has clients reaching for their wallets. Surprisingly, creatives also have a hard time connecting with business owners and decision makers like yourself. We’ve taken some advice from our creatives to help you find a new creative connection that can grow into a great working relationship.

The ideal solution will vary depending on your business and marketing goals. Reaching out to your partners or friendly local businesses is a great course of action as they may have a few contacts they have used in the past. Word of mouth spreads like fire in B2B.

If you are looking for great Content Creators then you can contact a local marketing or advertising agency. These agencies are starting to offer content services, in-house, or have a lengthy contractor list. They may be able to help steer you in the direction of a credible production company or specialty firm. Still not having any luck? Pop into your local camera shop and ask around if they know any good Filmmakers or Photographers. Word of advice, they must have a solid portfolio and background working with similar sized businesses. Not all creatives understand your product or service; your job is to educate and translate what is unique about your offering. Content creators that have marketing experience are particularly valuable because they understand the effort which goes into generating sales. Your goal is to put the right content in front of the right prospects. Your content creation team must understand who your customer is, why your product or service sells and, most importantly, how they can captivate your ideal audience.

Hopefully, now that you’ve read this far you have an idea of how to connect with creative candidates. If you are still stuck and just can’t break ground, feel free to drop us a line. We offer these services to our clients and may be able to assist you further. We understand where you’re coming from and would love to help.

Do you have a way to source creative talent we didn’t mention? Let us know what we left out in the comments below!

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